LinkedIn 101: Tips & Tricks to Boost
Your Engagement

get active. get results

Audit Your Profile Like a Pro

Think of your LinkedIn profile as your personal storefront. If you haven’t updated it since your last job hunt, it’s time for a refresh. A proper LinkedIn profile optimization starts with:

  • Job roles - Highlight achievements, not just duties.

  • Experience descriptions – Keep them results-driven and aligned with your goals.

  • Consistency – Your career story should flow naturally.

A quick audit can completely transform how people see you on LinkedIn.

LinkedIn isn’t just a job board anymore. In 2025, it’s one of the most powerful business networking and personal branding platforms out there. Whether you’re job hunting, building a business, or growing your professional presence, boosting your a engagement is key.

Here’s your LinkedIn 101 guide packed with tips and tricks to help you grow on LinkedIn and build a profile that works for you.

spotlight your skills

Your LinkedIn skills section isn’t filler - it’s how recruiters, clients and collaborators find you. Make sure your top skills reflect what you want to be known for in 2026. And don’t forget: endorsing others often encourages endorsements in return.

YOUR PROFILE PICTURE MAKES A DIFFERENCE

Your LinkedIn header photo is prime real estate. Instead of sticking with the generic blue banner, create something that tells people who you are. A clean, branded, or industry-relevant image instantly boosts your profile and helps you stand out.

KEEP SHOWING UP

One of the most effective LinkedIn engagement tips is to post consistently. Share insights, lessons learned, wins and even challenges. People genuinely thrive on reading about your challenges and how you overcame them. The magic ingredient? Authenticity. LinkedIn users value genuine voices over polished corporate jargon. Stop trying to post what other people are trying to post, your content will only begin to be successful, when it’s actually about you.

Don’t worry about the metrics too much. Most content does flop and you’d be surprised at how many times ‘LinkedIn influencers’ have content that flops too. The trick is to keep showing up and call it a personal opinion, but you don’t have to apologise every time you haven’t posted in a while - just show up again.

engagement is your superpower

Your LinkedIn content strategy shouldn’t just be about posting - it’s about engaging. Comment thoughtfully, like posts and join discussions. A single insightful comment can get you in front of hundreds of new professionals. Think of it as free networking fuel. As soon as you even like a post, your network will see it on their feed and begin to paint a bigger picture of who you are and what you’re about. Remember, this can also be a negative. It’s great to have opinions on LinkedIn but steer away from anything too controversial against your business values. Being too salty can come back to bite you.

YOUR PROFILE PICTURE MAKES A DIFFERENCE

When it comes to LinkedIn profile writing, avoid vague job descriptions. Instead of:

“Responsible for managing projects”

Try:

“Led 12+ cross-functional projects, cutting delivery time by 20%.”

This kind of results-based language shows impact and makes your profile far more engaging.

actively grow your linkedin network

Your network is your LinkedIn currency. Don’t wait until you need a new role - expand it regularly. Connect with industry peers, collaborators and professionals who inspire you. A broader network means stronger reach and more opportunities. It’s a win win really. You post about work now, it really benefits your employer and the business credentials (no matter how much they think you’re wasting time on there) but also, it can benefit you in the long run should you ever wish to explore new opportunities.

YOU DON’T NEED TO PAY TO SUCCEED

It’s easy to think you need LinkedIn Premium or ads to make progress. The truth? You can grow your LinkedIn presence organically without spending a penny. With the right profile, consistent activity and strategic engagement - you can achieve incredible reach.

In 2025 and beyond, LinkedIn is all about visibility, credibility and consistency. Whether your goal is landing your next role, attracting new clients or building your personal brand, the key is to treat LinkedIn as your professional stage.

And if you’re not sure where to start, we can help. We offer full LinkedIn profile audits - covering everything from your headline and skills to your content strategy—so you can maximise your engagement and get noticed for the right reasons.

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NEED SOME INSPO?

Personal Stories

Share a turning point in your career and what it taught you about growth or resilience.

Talk about a challenge you overcame recently and the mindset that helped you get through it.

Reflect on a mentor or colleague who influenced your journey and why their advice stuck with you.

Expert Advice

Break down a common mistake in your industry and how to avoid it.

Share a quick “how-to” tip or hack that’s helped you improve efficiency or results.

Predict an upcoming trend in your field and offer actionable steps for others to prepare.

Company Updates

Celebrate a recent milestone or achievement and the people behind it.

Introduce a new team member, product or initiative and why it matters to your audience.

Highlight a behind the scenes look at a project or day in the life at your company.

Lessons Learnt

Share a recent failure or setback and the key takeaway you’d pass on to others.

Reflect on a project that didn’t go as planned and how it changed your approach moving forward.

Discuss an industry myth you believed early in your career and what you’ve learned since.